Procter and Gamble have pulled print advertisements featuring Taylor Swift wearing CoverGirl NatureLuxe Mousse Mascara, but it’s not because of anything the 22-year-old country beauty did or didn’t do. The images were “enhanced in post production,” meaning they were Photoshopped to expand upon the makeup’s effect. That’s a no-no, according to the Council of Business Bureau Claims.
While the small print indicated some photo editing, it wasn’t enough to satisfy the National Advertising Division of the CBBC. “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘OK, not really,’” Andrea Levine, director of the National Advertising Division, tells Business Insider.
The advertisement promised “2X more volume” after applying the mascara. Proctor and Gamble agreed to pull the campaign after reviewing the ad, and this seems to have satisfied the NAD. Swift has not commented on the mini controversy. She’s taking some time off before returning to the road in 2012. According to her official website, she’ll begin a tour of Australia and New Zealand on March 2.